BRANDING, OUTDOOR

The year is 2000. We have just survived Y2K without computers collectively going on strike. Madame Tussaud's is about to open in New York City. These posters were everywhere!

Wild postings, subway takeovers, phone kiosks, postcard racks…

I was fresh-faced, new to the city, and socializing a lot back then. (It's required!) And for a few years after this campaign, when people asked me what I did, and then whether I had done any work that they would know of, they often knew of—and loved—this campaign. Or, so they said. Usually.

Notice that the interactive nature of this campaign asks the viewer to 'Get close. Get the details.' in order to read what these curious images are about. It was fun.

View the New York Times review of this campaign.