DIGITAL, BRANDING, TV/VIDEO

In 2006, I helped Agency.com win E*TRADE's digital account with a campaign that answered the needs of the brand at the time. (It is not shown here, due to missing files.) We later began to lead integrated branding efforts with this 'End Your Financial Frustration' campaign concept, which was quite an accomplishment for a "digital agency". (Prior to the E*TRADE baby campaign, and the brief from which it was derived, the brand sought to draw a more direct comparison with larger investment firms and banks.)