DIGITAL, SOCIAL, BRANDING, INTEGRATED
'Brit-Speak' was the first phase of several supporting the 'Go With Those Who Know' campaign, which won an Effie in 2006.
In addition to the Brit-Speak Dictionary, we created other useful content modules for ba.com that helped users take advantage of the brand's insider knowledge of London.
Innovative banner units promoting London in the so-called off season were also chock full of useful information, in the form of an interactive calendar for each month of the fall and winter. (One shown here.)
Meanwhile, in business class....