DIGITAL, PROMOTIONAL, EXPERIENTIAL

Value exchange. What are you offering prospective customers for a few minutes of their time with your brand? What might compel them to click on your banner instead of bolting ahead to the editorial content they came to look at? — That’s something I ask myself every project. In this case, the answer was to provide the ability to quickly and easily print an individually unique DO NOT DISTURB door hanger.

A practical and economical idea for the agency (MRM/McCann) to digitally produce, and experiential in nature for consumers across the country, it was a hit. Anyone with a sense of humor could have some fun with this, in any number of ways, and they did. The area below DO NOT DISTURB was completely the user’s to own, and downloads exceeded expectations.

Meanwhile, leveraging the iconic hotel door hanger and air of romance harmonized nicely with the ‘Great Nights In’ initiative Bertolli and Walmart wanted to promote. Everyone won.